OMV Joins BroadSoft QuickStart Affiliates Program

November 29, 2007

SEATTLE - November 29, 2007 - OMV, the Seattle-based creative and strategic marketing services agency for the tech and telecom industries, today announced it has joined the BroadSoft QuickStart Affiliates

program. The program is designed to assist Voice over Internet Protocol (VoIP) service providers around the globe in the simplification and streamlining of their go-to-market strategies and service deployments.

The QuickStart Affiliates program gives BroadSoft customers access to screened partners who are familiar with the BroadWorks® VoIP applications platform and the telecom and IP communications industry. QuickStart Affiliates offer customized assistance to service providers in multiple disciplines, including channel development, technical services, marketing and training.

“The QuickStart Affiliates program is a natural fit for our strategy to help telecom service providers accelerate the adoption of next-generation VoIP services,” said Leigh Fatzinger, principal of On Message Ventures. “Enterprises and consumers have shown they are willing to adopt next-generation VoIP services, but they continue to be confused by the complexity and breadth of offerings in the market. Our job is to help service providers grow revenues by simplifying the VoIP offer and value proposition.”

To be selected as a QuickStart Affiliate, partners must be knowledgeable about BroadSoft products, services and the telecom industry, and have a successful track record of completing projects.

“Our service provider customers deserve every advantage available as they plan, deploy and launch their VoIP services on BroadWorks,” said Scott Wharton, vice president of Marketing for BroadSoft. “We are pleased to welcome On Message Ventures into the program, and look forward to its contributions to our service providers’ go-to-market strategies.”

About On Message Ventures
On Message Ventures is a creative and strategic marketing firm for the tech and telecom industries that helps service providers, equipment manufacturers and other firms grow revenue and build awareness through compelling, results-driven campaigns and programs, delivered across multiple platforms. For more information, visit www.onmessageventures.com.

About BroadSoft®

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft’s family of carrier-class software products delivers the scale, open architecture and reliability that the world’s leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com.

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