Work

A little secret: We’re amazed by the stuff you people come up with. The networks and the architectures. The platforms and the services. The signaling, bits and bites, “gozintas” and “goesoutas”. All that stuff gets our hearts racing a hundred beats per minute with excitement.

Sound strange? Or a little too familiar?

We’ve built this agency to create the brands, messages and campaigns that drive adoption of your great service or technology. To make people productive, bring them closer together, and make their lives easier.

Our goal is simple: help you grow profitable revenues and build lasting awareness through digital branding, content and campaigns that are both cost-effective and cutting-edge. The process we use, called R3™, is designed to effectively deliver the maximum value from each dollar invested in your marketing, branding, and outreach programs.

The OMV Process: R3™

Reach

B2B audiences, and the media and analysts that cover them, are more generally more technical and specialized. But at the end of the day, they are also consumers. So we develop creative that is clean, modern, and spoken in plain, natural language. Because even the most technical product or service requires understanding, benefits analysis, and purchase approvals from a non-technical audience.

We also believe in a highly targeted approach to reaching your intended audience, using tools and platforms that deliver the most effective message to the most influential set of eyes. At each and every stage of the research, purchase and ownership life cycle.

Response

Our creative, whether through imagery, motion, sound or text, is designed to illicit a positive response to your brand - and positive action to your offer. It may seem fundamental, but “creative for the sake of being creative” no longer holds water in tech and telecom. OMV designs and builds each creative element with one goal in mind: to advance the relationship between you and your audience one step further.

Results

Metrics can be spun a hundred different ways to shape the success of a campaign. Some are extremely useful. Some may only seem relevant. And some do nothing but insulate otherwise inferior results. We use relevant metrics to gauge progress, but at the end of each day, our primary metric is a “yes” answer to a very simple question: Did each of our clients achieve forward momentum in their market as a result of our work?

Within the R3™ process, the following are some of the primary tools we use to develop digital branding, social media, and demand generation campaigns for our global base of telecom and tech clients.

Digital Branding

Logo and Corporate Identity Development
Website, blog, and Content Management design, development, programming, hosting and maintenance.
Market Analysis and Segmentation
Core Message and Value Proposition Development
Go-to-Market Message and Strategy
Creative and Strategic Branding

Enterprise Social Media and Content

Blog, Microblog, and Social Network Strategy through Execution
Blog, Microblog, and Social Network Writing, Ghostwriting
Offline, Organic and Social Media Awareness Campaign Strategy through Execution

Marketing Communications

Cross Platform (HTML email blasts, banner ad, social media) Content, Programming, and Deployment
Brochure, Spec Sheet, Corporate Overview Content through Publishing
White Paper, Case Study, Podcast Interviews, Content through Publishing
Sales and Overview Presentation Content, Templates and Publishing
Funding Pitch Development through Publishing